Embracing the institute’s unique placement at a technology-oriented University.
Client: CMU Institute for Politics and Strategy
Brand identity system and implementation // 1 Month brand development // Working as the Institute’s in-house designer since January 2020
Brand identity system and implementation // 1 Month brand development // Working as the Institute’s in-house designer since January 2020
The design system uses the chat bubble to display content—making it recognizable across the University campus.
When rotating the IPS logo, “Sci” (short for “Science”) is created emphasizing IPS’s unique position in a technologically-driven research institution.
