To follow my role as the FL Technology Student Association State Officer, I wanted to further integrate the theme of “Hollywood” into the conference. Ultimately, I developed this typographically oriented logo design that both exudes the elegance of Hollywood, yet maintains a hint of TSA’s acronym. The sculptural style of the font allowed me to craft an “H” to represent Hollywood. Due to its simple form, variations of colors were able to be applied. On the bottom right corner, the logo was manufactured into Pins and ID tags that were distributed to over 2,300 people.
As a State Officer for the Florida Technology Student Association, my team and I plan and coordinate the annual state conference and competitions for over 2,300 members and advisors. We selected “Hollywood” as our annual theme to celebrate Florida's success on being the most affiliated state in the nation. When developing ideas, we all believed there was a miscommunication between the students and FLTSA’s new initiatives. Consequently, I decided to initiate the first 36-page Informer magazine that became the source of information at the conference. As the head designer, photographer, and Editor-in-Chief, I worked closely with my peers to develop articles and photo shoots. When designing the magazine, I focused on creating a classic design and the using elegant typefaces.